Miami Beach, the sunscreen

Miami Beach, the sunscreen, makes a splash: "In the midst of one of the harshest winters on record, the City of Miami Beach next month will announce plans to lend its sun-drenched name and even the city's familiar logo to a new sunscreen line that will name itself after the city. In the wacky, multibillion dollar world of product licensing, this makes way too much sense. Imagine: a city known for sun and fun with its name and image on a bottle of sunscreen. "It is one of those product ideas that is so painfully simple that you ask yourself: Why didn't I think of that?" says brand guru Pam Danziger...."

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